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Shopify vs BigCommerce Comparison: Which Platform to Use for Selling Handmade Products

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You are about to launch your handmade shop online. You’ve got everything ready – the packaging, the bobbleheads, the Thank You notes. Going online, you discover that you have no idea where to start and how to build your own website.

How could you have failed so badly?

Don’t panic! There is nothing to worry about.

The internet has lots of ways to help you sell your handmade products online. Ecommerce solutions like Shopify and BigCommerce can help you build the website store of your dreams.

So, which to choose Shopify Plus vs BigCommerce Enterprise: Platform Comparison

Let’s explore your options and help you decide.

Selling Handmade Products Online

Ecommerce platforms like Shopify and Bigcommerce have made it easier than ever for craftsmen and artists to reach customers. However, selling your own masterpiece online can be pretty challenging, because of the competition.

Regardless of which platform you use, optimized success in selling unique or handmade products is dependent on your effectiveness in promoting your brand.

A blog or social media marketing are among the most important digital tools that you should focus on right now, especially if you are a beginner.

A blog allows you to share your store and feature a particular product. For example, you could offer – Top 10 occasions to wear X bracelet. On Facebook, Instagram, Pinterest, you can post images that promote products and share useful information.

Video marketing is another great way to demonstrate to your customers how your product looks. Sometimes, it is difficult to drive traffic to your store because people are having a hard time to envision how the product fits into their style.

Visualization is essential to promotional success. Include photos that showcase your products from different angles.

But, enough about strategies and tactics on how to sell your handmade creations. Let’s see how to establish an online presence and build your own online handmade ecommerce store.

Shopify vs BigCommerce: Where to Sell Your Crafts Online

When it comes to selling handmade products online, Etsy has been one of the favorites places. While mainly known for the vintage, arts, and crafts, on Etsy, you can purchase just about anything. Sellers who specialize in the unique and crafty will have so much fun here.

There are a few disadvantages when selling online on Etsy. Beginners may have trouble getting noticed. This can be very frustrating. Also, Etsy requires you to pay fees with each transaction (a sales fee, a listing fee, a credit card fee, and etc.). The fees can quickly increase. Another thing is the search feature. With sponsored products popping up on each page, your new products may never show up.

So, what are your options?

Shopify is one of the best ecommerce platforms on the market. Unlike other platforms, it requires you to build your own storefront and run your own website. When your business is supported by Shopify, it gives you analytical information and features to help you succeed.

If you prefer selling your creations via your own website, Shopify is definitely the right option for you.

Allowing you the freedom of personalization, you can run your business independently through your site. You will have access to numerous features and tools. All design tools are available for customization.

Shopify allows you to sell on Amazon and eBay through your account, allowing you to dip into two popular markets and hopefully double your sales.

BigCommerce is another platform that allows you to run your store independently with your own website.

While all platforms have their own fees, BigCommerce is lesser known and because of that, it is more affordable in terms of prices (there is no big difference between Shopify and BigCommerce).

The biggest problem is that the templates available aren’t as attractive as Shopify. They are a little bit outdated and this may be a problem for you if you already have a specific store design in mind. Also, there aren’t as many apps and add-ons available for use.

What is The Best Option for You

The platform that will work best for your handmade business will depend on how good you are at handling online transactions. Doing your research will enlighten your best option.

Beginners may prefer hands-on experience while experienced sellers might appreciate a little breathing room.

Each platform is good in its own way. They are here to help on your business’s way to ecommerce success.

So, are you ready to make a decision and start selling your handmade products online?

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