Shopify vs BigCommerce Comparison: Which Platform to Use for Selling Handmade Products
Selling Handmade Products Online
Ecommerce platforms like Shopify and Bigcommerce have made it easier than ever for craftsmen and artists to reach customers. However, selling your own masterpiece online can be pretty challenging, because of the competition.
Regardless of which platform you use, optimized success in selling unique or handmade products is dependent on your effectiveness in promoting your brand.
A blog or social media marketing are among the most important digital tools that you should focus on right now, especially if you are a beginner.
A blog allows you to share your store and feature a particular product. For example, you could offer – Top 10 occasions to wear X bracelet. On Facebook, Instagram, Pinterest, you can post images that promote products and share useful information.
Video marketing is another great way to demonstrate to your customers how your product looks. Sometimes, it is difficult to drive traffic to your store because people are having a hard time to envision how the product fits into their style.
Visualization is essential to promotional success. Include photos that showcase your products from different angles.
But, enough about strategies and tactics on how to sell your handmade creations. Let’s see how to establish an online presence and build your own online handmade ecommerce store.
So, what are your options?
Shopify is one of the best ecommerce platforms on the market. Unlike other platforms, it requires you to build your own storefront and run your own website. When your business is supported by Shopify, it gives you analytical information and features to help you succeed.
If you prefer selling your creations via your own website, Shopify is definitely the right option for you.
Allowing you the freedom of personalization, you can run your business independently through your site. You will have access to numerous features and tools. All design tools are available for customization.
Shopify allows you to sell on Amazon and eBay through your account, allowing you to dip into two popular markets and hopefully double your sales.